Marketing and Branding
Fall 2018 | COMM 588
Yoroshiku, a modern Japanese izakaya, struggles with revenue generation on weekday evenings. Our team believes that Yoroshiku should expand its reach to the University District community, especially students of the University of Washington, through a number of channels to improve customer traffic. Yoroshiku has been creating powerful content on social media, we recommend that it should optimize and expand paid and content advertising to target new markets. We also believe that Yoroshiku should enhance their content feed with behind-the-scenes video stories to drive emotional connection to current and potential customers.